Title: "Aetna Voices of Health 2018 - The Rose"
Dorothy Gibbons: The Rose has one mission and that's to make sure that no woman has to die of breast cancer because she didn't have the cost of a mammogram.
[Shots of pink ribbons with well wishes]
Dorothy: We provide mammograms and ultrasounds and biopsies, but the most important thing we provide is access to treatment for the uninsured woman.
[Dorothy sitting at desk]
Dorothy: So when a woman walks through our doors we aren't just saying to them you have cancer and go find your own treatment. What we're saying is, we're going to walk with you ever step of the way.
[Shots of patients, techs and 3D mammography unit]
Dorothy: We are locally based. We serve our community. And our community is all of Southeast Texas.
[Images of past patients and breast cancer survivors with The Rose employees]
[Dorothy sitting at desk]
Dorothy: We need your help to take care of so many women who deserve that chance to survive.
[Text on screen that reads "Help save a women's life. Vote for The Rose"]
00:00:02,040 --> 00:00:03,920
The Rose has one mission
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and that's to make sure that
00:00:05,000 --> 00:00:07,560
no woman has to die of breast cancer
00:00:07,565 --> 00:00:10,065
because she didn't have the cost of a mammogram
00:00:11,000 --> 00:00:13,980
We provide mammograms and ultrasounds and biopsies,
00:00:14,100 --> 00:00:16,460
but the most important thing we provide
00:00:16,460 --> 00:00:19,320
is access to treatment for the uninsured woman
00:00:19,320 --> 00:00:22,120
So when a woman walks through our doors
00:00:22,120 --> 00:00:25,500
we aren't just saying to them you have cancer and go find your own treatment
00:00:25,815 --> 00:00:28,525
What we're saying is,
we're going to walk with you ever step of the way
00:00:33,980 --> 00:00:35,840
We are locally based
00:00:35,840 --> 00:00:39,120
We serve our community.
And our community is all of Southeast Texas
00:00:48,180 --> 00:00:49,400
We need your help
00:00:49,560 --> 00:00:52,235
to take care of so many women
00:00:52,235 --> 00:00:53,835
who deserve that chance
00:00:53,835 --> 00:00:54,525
00:00:55,405 --> 00:00:56,405
Since 1986, The Rose has reduced deaths by provided access to screening, diagnostics and treatment services to any woman regardless of her ability to pay. Their mission is to save lives through quality breast health services, advocacy and access to care for all. As a Breast Imaging Center of Excellence, The Rose is one of only 14 Breast Centers in the greater Houston area to receive this designation.
The Rose addresses any barrier that might keep a woman from caring for her own needs. Many women cite costs and lack of access as reasons they delay preventive services. Yet early detection mammography screenings are the most powerful weapons in the fight against breast cancer. The 5-year relative survival rate for women with stage 0 or stage I breast cancer is close to 100%*.
For most women, scheduling a mammogram is easy, and if diagnosed, we trust we'll find timely treatment and personalized care. But for the uninsured women, medical care and basic screenings are a luxury. At The Rose every service we offer is available to our uninsured women, and while every woman we serve is a VIP, our sponsored women are a little extra special because someone in our community cared enough to help.
*Data source: www.cancer.org
Led by Fellowship trained physicians, The Rose's advanced digital technology includes 3-D tomosynthesis mammography, diagnostic work-ups including biopsies and its nationally recognized Patient Navigation Program ensures access to treatment and a continuum of care for all women.
As one of the leading nonprofit breast health organization in Texas, The Rose is a strong advocate for quality breast healthcare, a major part of the Healthcare Safety Net and serves 40,000 insured and uninsured women annually. Two Houston based comprehensive Diagnostic Centers and Mobile Mammography Coaches provide services to women throughout 40 counties in Southeast Texas.
Fueled by frustration and driven by passion, the lives of Dorothy Gibbons and Dr. Dixie Melillo have been filled with firsts. Dorothy established the first PR department at Bayshore Medical Center where she first met Dr. Dixie, one of the first female surgeons to graduate from UTMB. With camera in hand, Dorothy began to chronicle the startling number of women with late stage breast cancer coming to see Dr. Dixie. Frustrated that breast cancer awareness and access to care was sorely lacking, the two women started their quest to educate. Soon they established The Rose, the first nonprofit breast cancer organization based on the insured covering the costs of the uninsured. The Rose has been in operation since 1986.
From a time long before Pink Ribbons covered the landscape, Dorothy and Dr. Dixie's passionate advocacy established The Rose as an acclaimed model of breast health care. From mammograms to biopsies to treatment, The Rose excels in advanced digital imaging, mobile mammography, patient navigation and medical excellence.
Other firsts include establishing the Physicians Network, setting up the nationally acclaimed Empower Her® Sponsorship Program offering women navigation to screening, diagnosis, and treatment, and creation of the Breast Health Collaborative of Texas.
The Co-Founders' determination to ensure that all women are heard and that all women have quality care is rooted in their own humble beginnings and cemented by the numerous encounters with patients through the years. Reminded almost daily that access to care in Texas is still not guaranteed, that women still must make their way through a medical maze that is both confusing and, at times seemingly insurmountable, they have ensured that The Rose is more than a medical facility, and is, in fact, a caring community.